From the
musical 'Awarapan Banjarapan' number in Jism to the frisky
'Ding Dong' song in Kucch To Hai, Krishna Kumar Menon
dearly called KK (as he is popularly known) has proved he can
bring a wide and diverse variety of moods and emotions
into his vocals.
Today, KK is one of the hottest
names in the ad world. He has sung over 3,500 jingles
including Monte Carlo, TVS Scooty, Amul, Britannia
and Pepsi's Yeh Dil Maange More in a span of four
years. Contrary to popular opinion, he finds singing
jingles is a major challenge. KK's dream to sing
for a Bollywood movie materialised when Vishal Bharadwaj
asked him to sing 'Chhod Aaye Hum Vo Galiyaan' in Gulzar's Maachis. But what catapulted
him into the big league was the wildly popular 'Tadap
Tadap' in Hum Dil De Chuke Sanam. Since then
KK has not looked back and his vocals feature in
the music of all big films.